Charlene the Business Optimization Queen!

Charlene Currie of Optimize is an untangler of all the icky processes that can bog a business down. She clarifies with an in-depth audit and lays out a game plan to tackle all the fine details. Successful strategies to optimize and build a strong SOP’S in Atlantic Canada and beyond. A successful business needs a strong foundation, and Charlene an optimization engineer!

Two business women in discussion with a lap top.

It was a dream to collaborate with Samantha Serrer of Serrif Studio, as we discussed the strategy and vibe for Charlene’s brand. Curating a library of images Charlene to use in her social media, website, speaking engagements, workshops, printed materials and more.

Below is a screen shot of her Instagram page, a beautiful example of brand photography in the wild. Here is the link to her page I recommend you give her a follow for valuable advice if you are a business owner! Optimize Business Solutions Instagram.

The location for this branding session was at the Work Space in Bayer’s Lake. I highly recommend and will use it again for photo shoots and business meetings. So many options for photos and great staff.

Business woman in a blue blazer brainstorming words on a white board.

Varity is my mission when curating a branding portfolio. The Work Space had so many location gems that inspired us!

Photo of a hand holding a magnifying glass highlighting a question mark on a keyboard.

What magic could we create for your brand? Imagine having a thoughtfully aligned library of photographs to use and increase your brands visibility. They say a picture is worth a thousand words but ours could be in dollars!